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Serious Play is Serious Business
Welcome to the fourth edition of my newsletter
After a short (and unintended) pause, I’m excited to be back in your inbox with my latest newsletter.
The past few of months have been a whirlwind, not because I ran out of things to say, but because I’ve been working on something new and exciting… more on that below.
I hope you enjoy this edition’s updates, insights, and inspirations. It’s great to be sharing with you again, and I can’t wait to hear what resonates most.
Finding the Right Pace: Why Sustainable Delivery Matters More Than Speed
Agile is often describes as a way to go faster and deliver more - there is even a book entitled ‘The Art of Doing Twice the Work in Half the Time’.
The agile processes followed by teams enable them to respond quickly to change, reduce waste, and deliver more frequently. But there is a more important (and often overlooked) conversation that needs to be surfaced - are we going too fast for too long?
In a number of the teams I’ve worked with, I’ve occasionally sensed a quiet undercurrent of fatigue. Nothing dramatic. No one throwing their laptop across the room or dramatically declaring burnout. Just small signs - less energy in retrospectives, fewer creative ideas, a little less laughter in meetings.
These are the signals I’ve come to recognise as warnings. Not of failure, but of systematic neglect where team members push themselves hard for long periods of time without rest, reflection, or recognition. It’s often not intentional. In fact, it’s usually a sign of commitment. But over time, this kind of intensity becomes unsustainable.
And that’s why teams need to focus on the concept of sustainable pace and look to recognise the signs that the may be getting close to burnout.
The phrase comes directly from one of the Agile Manifesto’s 12 principles:
“Agile processes promote sustainable development. The sponsors, developers, and users should be able to maintain a constant pace indefinitely.”
It’s a simple idea. Work in a way that we could continue forever. Not just for this release. Not just until that deadline. Not just until the next person comes back from leave. But a consistent rhythm that enables creativity, rest, and resilience.
Sustainable pace is not about working slowly. It’s about finding the right cadence, one that balances delivery with discovery, doing with thinking, and action with rest. But why does this matter?
We live in a culture that glorifies busyness. Individuals and teams are often praised for ‘going above and beyond’, pulling late nights or skipping breaks to get things over the line. And sometimes, yes, that’s necessary. But if that becomes the norm, we dim our spark, replacing inspiration with exhaustion, and energy with obligation.
Leaders often worry that slowing down might hurt delivery. But in my experience, teams that move at a sustainable pace are more productive in the long run. This is due to the fact they’re not constantly recovering from exhaustion. They have space to reflect. They spot risks earlier. They make fewer mistakes. In short, they don’t burn out.
Burnout isn’t always loud. It can creep in quietly. Here are a few of the early signs I’ve been encouraging teams to look out for:
Retrospectives feel like going through the motions
Team members are quieter than usual
There’s little celebration of wins (big or small)
People are saying “yes” a lot… but delivering less
Creativity and curiosity are missing from conversations
One of the ways I have helped individuals and teams to help see the signs of burnout is through LEGO Serious Play. When teams build models of ‘how work feels’ or ‘what’s getting in the way’, it’s fascinating to see how often words like pressure, isolation, and fatigue emerge, even when no one has said them out loud.
Sometimes, the bricks speak before we do.
So, what can we do?
Here are a few ways I’ve seen teams begin to foster a culture of sustainable pace:
1. Reframe the Narrative
Let’s stop equating speed with success. Instead, let’s celebrate steady, thoughtful progress. Consider asking, ‘what did we learn this sprint?’ instead of just ‘what did we deliver?’. This subtle shift helps teams value insight and growth, not just output, and it builds a culture of continuous improvement rather than constant pressure.
2. Build Breaks Into the Rhythm
Encourage (and model) regular pauses. Whether that’s a longer retro, an off-camera day, or even a walk-and-talk, recovery is part of performance. Small breaks like these help reset attention, spark new ideas, and remind us that sustainable delivery comes from healthy, energised teams.
3. Make Invisible Work Visible
Unrealistic pace often stems from work that’s invisible or unspoken - distractions, context-switching, or quiet pressure to ‘just get it done’. Using alternative retrospective techniques, like LEGO® Serious Play® can help teams give shape to the unseen and create space to talk about what needs to change.
4. Support Each Other as Humans
Psychological safety plays a huge role here. Can people speak up when they’re overwhelmed? Can they ask for help without guilt? Sustainable pace requires empathy and trust as much as process and planning.
True agility isn’t about pushing harder, it’s about working smarter, and that includes working in ways that nurture, not exhaust, the people doing the work.
So if your team’s energy feels low, it might not be a performance issue. It might be a pace issue.
And if you’re feeling stretched yourself… take a breath. The best thing you can do for your team, and for your clients, might be to slow down, reflect, and reset.
Because the most sustainable teams aren’t the fastest, they’re the ones that are still thriving six months from now.
Serious Play is Serious Business
When people walk into a workshop and see a table covered in LEGO® bricks, two things usually happen: a smile appears… and then comes the skepticism.

“Isn’t that just a toy?”
“What does this have to do with business?”
“We’re not really doing anything… we’re just playing with LEGO.”
I’ve heard that last comment many times at the start of a LEGO® Serious Play® session. People glance at the colourful bricks, then at me, curious, skeptical, maybe even a little nervous.
But 90 minutes later? Everything changes.
A participant stands shares a story about the model they’ve built, a wall with a single door. It represents their team’s current challenge: barriers to communication… but also a glimmer of hope. A possible way forward.

The room goes quiet. Heads nod. There’s recognition, alignment, and a sense of shared understanding. That’s the moment it clicks. It’s not just playing with bricks. It’s meaningful, strategic dialogue.
LEGO® Serious Play® is not a gimmick. It’s a powerful facilitation tool. When used with purpose and skilled facilitation, LEGO® becomes a medium for:
🎁 Co-creating product visions everyone understands and contributes to.
💗 Shaping strategy with emotional buy-in and shared ownership.
👥 Exploring team dynamics and surfacing invisible tensions.
🧭 Navigating complexity through storytelling, metaphor, and hands-on thinking.
It gives everyone a voice. It removes hierarchy. It helps us visualise abstract ideas and co-create solutions we believe in.
So let’s set the record straight. LEGO® Serious Play® is…
Not just for kids
Not fluffy or superficial
Not something that requires artistic skill
And absolutely not out of place in a serious business setting
I’ve facilitated sessions using LEGO® Serious Play® for retrospectives, leadership offsites, product visioning, and complex team workshops. Every time, it delivers the same outcomes:
✔️ Everyone is heard
✔️ Complex issues are visualised
✔️ Conversations go deeper
✔️ Engagement goes up
✔️ People leave aligned and energised
This isn’t a break from the serious work. It is the serious work, done in a more human, more creative, and more connected way.
So next time you see LEGO® in the boardroom, don’t dismiss it.
Recognise it for what it is, a serious business tool for brave, forward-thinking organisations.
Curious how LEGO® Serious Play® could benefit your team or organisation? Read on.
Lunch & Learn: An Introduction to LEGO® Serious Play®
On 23rd May at 12:30 (BST) I will be holding a lunch and learn session where you can find out more about LEGO® Serious Play®. You can even take part in a small hands-on activity if you have a few bricks to hand.
Become a Certified LEGO® Serious Play® Facilitator
If you’ve experienced the power of LEGO® Serious Play® and thought, ‘I’d love to run sessions like this’, now’s your chance.
I have joined Michael Fearne’s LSP Method Partner Program and I am thrilled to be running my first LEGO® Serious Play Facilitator training, and I’d love for you to be part of it!
The training will be held in-person on 1st and 2nd July in Wakefield, West Yorkshire.
If you’re ready to bring creativity, innovation, and deeper engagement, creativity, and clarity to their conversations, workshops and meetings, this training is for you.
This is more than just a training course. It’s an immersive, hands-on experience that equips you with the skills, tools, and confidence to design and lead your own LSP sessions.
Early bird tickets are available until 31st May for just £999. Included in this price is:-
2-days in-person training (including lunch and refreshments)
Facilitator Tr aining Workbook
Training goodie bag that includes a LEGO® Serious Play® Starter Kit
Physical and digital certificates and badges
Access to the LSP Learning Platform, which includes additional resources, videos and courses
2-hours personal coaching
Unlimited LEGO® Serious Play® support
Thank you for taking the time to read my latest newsletter.
Should you have any feedback, or content ideas, feel free to contact me at [email protected]
All the best,
Robin
LEGO® and LEGO® Serious Plat® are trademarks of the LEGO Group of companies which does not sponsor, authorise or endorse this newsletter or the products and services offered.
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